Rudy Project together with Etixx - Quick-Step Cycling Team for the 2016 season

Rudy Project together with Etixx - Quick-Step Cycling Team for the 2016 season

Rudy Project confirms its strongly presence on the road cycle racing world, with an exciting sponsorship becoming the official sunglasses partner of the Etixx - Quick-Step Cycling Team for the 2016 season. This sponsorship agreement will see the Rudy Project sunglasses being the protagonists of the whole team both staff and athletes.

"This partnership represents a perfect link between technology and performance. Rudy Project Tralyx is the cutting-edge in eyewear technology and the maximum in terms of high-tech solutions while Etixx - Quick-Step Cycling Team is the maximum in terms of athletic performance, the perfect partner to unleash the Tralyx full potential." affirms Cristiano Barbazza, CEO of Rudy Project.

During the races, the road cycle team will be equipped with the all brand new Rudy Project Tralyx with the outstanding ImpactX photochromic 2 Laser Black lenses and a frame color based on Etixx - Quick-Step Cycling Team colors.

Rudy Project Tralyx represents the perfect sunglasses to head out the Etixx - Quick-Step Cycling Team road racing season thanks to its outstanding lightweight styling and phenomenal comfort combined with unobstructed wide peripheral field of vision. Rudy Project Tralyx is lightweight, comfortable but above all technical with its unparalleled heat dissipation solutions thanks to the innovative PowerFlow system: Vents have been scientifically incorporated through the entire chassis to enhance air circulation while ensuring maximum aerodynamic efficiency and without disturbing vision.

After the races ,both during podium ceremony and events, the whole Etixx - Quick-Step team will wear Rudy Project Spinhawk with an awesome RP Optics Multilaser Blu lens!

"We are pleased with this partnership", CEO Patrick Lefevere had to say. "Rudy Project is a high quality and technological brand present for many years now in the sport business. The experience gained in 30 years of activity and the attention to details and design place these eyewears among the coolest and most performant eyewears in cycling. The passion that Rudy Project puts into its products is the same that we put every day in the races. We are sure it will be a win-win partnership."